GRIPS CUSTOMERS & RESEARCH PARTNERS
PaperPro, a brand of privately held Goods iQ (dba Amax Incorporated), generated modest overall growth of 2.9% across in-store data tracked by Grips Intelligence from January 1 to July 31, 2026, spanning Amazon, Office Depot, and Newegg. Amazon dominates the brand's channel mix at 91.9% of year-to-date revenue, leaving Office Depot at 6.3% and Newegg at just 1.8%. Momentum picked up sharply in the most recent month, with revenue climbing 23.0% versus the prior month. Pricing, however, has moved in the opposite direction, with the average selling price falling 12.3% over the tracked period to $14.46, against a period average of $16.57. That divergence points to volume-led gains, an effect amplified by Newegg's higher-priced assortment reaching roughly $33 while comparable Amazon listings sit closer to $13 to $21.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for PaperPro on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for PaperPro.
BY REVENUE
PaperPro sells 94% online and 6% offline. Online runs through 2 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 427K ratings on 3 channels, PaperPro averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 427K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.79
Price
$144K
Revenue
$14.07
Price
$80K
Revenue
$12.93
Price
$37K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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