GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1, 2026 through July 31, 2026, Owlet — the brand of publicly traded Owlet, Inc. (NYSE: OWLT) — averaged a product price of $278.81 across tracked channels. Amazon dominated the brand's tracked mix at 99.8% of year-to-date revenue, leaving virtually no measurable contribution from any other channel. Over the May–July 2026 trend window, revenue expanded 58.2%, capped by an 8.4% month-over-month gain in the most recent period. Pricing moved higher alongside volume, with the average selling price rising 4.0% across the same stretch to $286.52. The combination of accelerating revenue and a rising price point suggests Owlet is scaling without discounting, a comparatively rare pattern in the connected baby-care segment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 58% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Owlet on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Owlet.
BY REVIEW COUNT
Across 74K ratings on 1 channel, Owlet averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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