GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Nanit generating 99.9% of its tracked revenue through Amazon, making the marketplace effectively the brand's sole measured sales channel. The average product price sits at $175.53 across the year-to-date period, positioning Nanit firmly in the premium tier of its category. Momentum has been strong in the most recent quarter, with revenue expanding 92.7% between May and July 2026 and climbing 59.1% in the latest month alone. Pricing has trended upward alongside volume rather than being discounted to drive it, with the average price reaching $186.58 in the final tracked month, up 5.2% month over month and 2.8% across the three-month window. That combination of simultaneous revenue and price growth is the clearest signal in the data, suggesting demand strength rather than promotional dependence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 93% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Nanit on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Nanit.
BY REVIEW COUNT
Across 115K ratings on 1 channel, Nanit averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 115K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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