GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026, Nanit generated virtually all of its tracked revenue through Amazon, which accounted for a dominant 99.8% share across monitored retailers. The brand's average product price during this period stood at $156.39, reflecting a modest 2.7% decline in average pricing over the observed timeframe. Despite softening prices, Nanit demonstrated solid topline momentum with overall revenue growing 10.2% across the reporting period. This combination of strong revenue growth alongside slight price erosion suggests increasing unit volume demand for the brand in the competitive baby tech space. Nanit's near-total reliance on Amazon as its primary sales channel remains a defining characteristic of its current retail distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 10% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Nanit on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Nanit.
