OUT

OUT Market Overview

OUT, a brand owned by the privately held media company equalpride, shows a heavily concentrated retail footprint in in-store data tracked by Grips Intelligence from January 1 to July 31, 2026 across Amazon, menards.com and acehardware.com. Amazon accounts for 86.7% of year-to-date revenue, with menards.com contributing 11.6% and acehardware.com just 1.6%, leaving the brand's performance closely tied to a single channel. Revenue has slipped 4.2% over the tracked period, though the most recent month was essentially flat at 0.2% growth versus the prior month. Pricing has softened alongside volume, with the average product price down 7.1% overall and a further 2.3% month-on-month decline to $16.49, against a period average of $16.94. Taken together, the Grips Intelligence data points to a brand stabilizing revenue at the cost of price, with limited diversification beyond its dominant marketplace channel.