GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowe's and Home Depot from January 1 to July 31, 2026 shows Oster, a brand owned by Newell Brands (NASDAQ: NWL), commanding an average product price of $46.73. Amazon dominates the brand's channel mix at 87.5% of year-to-date revenue, leaving lowes.com at 6.0% and homedepot.com at 5.8%. Momentum has been positive, with revenue up 17.9% over the May-to-July timeseries window and a 6.3% month-over-month gain in the most recent period. Average selling price climbed 11.9% across the same three-month stretch, reaching $49.46 despite a slight 1.9% monthly dip. That combination of rising prices alongside revenue growth suggests Oster is trading up without sacrificing volume in its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Oster on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Oster.
BY REVIEW COUNT
Across 1.8M ratings on 3 channels, Oster averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$129.99
Price
$685K
Revenue
$84.99
Price
$378K
Revenue
$198.22
Price
$228K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
