Oster

Oster Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Home Depot, and Lowe's, Oster maintains a strong retail presence with an average product price of $47.54. Amazon dominates as Oster's primary sales channel, commanding an overwhelming 90.6% of the brand's total revenue share, while Home Depot and Lowe's account for just 4.9% and 3.9% respectively. The brand experienced a notable revenue decline of 9.6% over the tracked period, signaling potential headwinds in consumer demand or increased competitive pressure. Despite the revenue softening, Oster's average pricing remained remarkably stable, edging up 0.3% over the same period, suggesting the brand has maintained its pricing power even amid declining sales volume. This pricing resilience combined with heavy Amazon concentration presents both an opportunity and a risk for Oster's broader retail strategy moving forward.