GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Crock-Pot generated the vast majority of its revenue through Amazon, which accounted for 92.2% of total revenue share from January to May 2026, followed by homedepot.com at 6.6% and lowes.com at 1.1%. The brand's average product price during this period stood at $57.44, reflecting a modest 2.3% decrease over the tracked months. Notably, Crock-Pot experienced a significant revenue decline of 46.3% over the March to May 2026 period, signaling potential challenges in maintaining sales momentum. Despite the revenue downturn, average pricing showed relative stability, with a slight 1.4% month-over-month increase in the most recent period. These trends suggest Crock-Pot remains heavily reliant on Amazon as its primary sales channel while navigating a cooling demand environment across tracked retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Crock-Pot on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Crock-Pot.
BY REVIEW COUNT
Across 2.85M ratings on 3 channels, Crock-Pot averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.85M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$47.99
Price
$3.11M
Revenue
$93.46
Price
$2.62M
Revenue
$90.18
Price
$1.53M
Revenue
$46.32
Price
$1.09M
Revenue
$102.21
Price
$622K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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