GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to July 31, 2026, Crock-Pot — a brand under Newell Brands (NASDAQ: NWL) — commands an average product price of $58.77. Amazon dominates the brand's revenue mix at 85.7% share, with homedepot.com contributing 11.8% and lowes.com trailing at just 2.4%, underscoring a heavily concentrated distribution footprint. Momentum has been positive in the May–July 2026 window, with revenue up 18.3% month over month and 16.7% over the full period. Pricing has firmed alongside volume, with the average selling price rising 4.9% month over month to $60.88 and 5.5% across the quarter. That combination of simultaneous revenue and price gains suggests demand strength rather than discount-driven growth, a favorable signal for the brand's near-term positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Crock-Pot on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Crock-Pot.
BY REVIEW COUNT
Across 3.34M ratings on 3 channels, Crock-Pot averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.34M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$47.59
Price
$2.8M
Revenue
$90.07
Price
$2.68M
Revenue
$89.99
Price
$1.7M
Revenue
$100.17
Price
$1.22M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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