GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com and acehardware.com from January 1 to July 31, 2026, ORCA — a brand under privately held Gathr Outdoors — shows a heavily concentrated sales footprint. Amazon alone accounts for 96.1% of year-to-date revenue, leaving homedepot.com (1.8%) and acehardware.com (1.5%) as marginal contributors. Revenue has trended downward across the May–July window, falling 9.5% month-over-month and 12.7% overall for the period. Pricing, by contrast, has held firm, with the average product price at $28.17 year-to-date and rising to $28.79, up 1.7% across the tracked months. The combination of softening revenue and modestly firming prices points to volume contraction rather than discounting pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for ORCA on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ORCA.
BY REVIEW COUNT
Across 13K ratings on 3 channels, ORCA averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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