GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowes.com, and AceHardware.com from January to February 2026, Off! maintained an average product price of $10.28 across these retailers. Amazon dominated as the brand's primary sales channel, capturing 67.3% of total revenue share, while Lowes.com and AceHardware.com followed closely at 16.4% and 15.8% respectively. The brand experienced a notable 32.3% decline in overall revenue during the tracked period, alongside a 9.4% decrease in average product pricing. Despite the revenue pullback, Off!'s near-even split between Lowes.com and AceHardware.com suggests a balanced brick-and-mortar retail strategy complementing its strong Amazon presence. These trends may reflect typical seasonal softness in the early months of the year, ahead of the peak warm-weather season.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 32% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Off! on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Off!.
BY REVENUE
$6.87
Price
$60K
Revenue
$7.05
Price
$56K
Revenue
$15.99
Price
$54K
Revenue
$12.76
Price
$50K
Revenue
