GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, Lowe's, Ace Hardware, and Home Depot, Monterey — operated by Monterey Lawn and Garden Products under the BRANDT group — shows a heavily concentrated channel mix. Amazon alone accounts for 70.4% of year-to-date revenue, with lowes.com at 14.3%, acehardware.com at 11.8%, and homedepot.com trailing at just 3.5%. The brand's average product price sits at $28.86, having eased 1.6% over the tracked period and 2.6% in the most recent month to $28.93. Revenue momentum has been the key pressure point, falling 23.7% month over month and 39.7% across the July–September window. That combination of a modest price decline alongside a far steeper revenue drop points to volume softness rather than discounting as the primary driver.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Monterey on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Monterey.
BY REVENUE
Monterey sells 88% online and 12% offline. Online runs through 3 channels; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 51K ratings on 4 channels, Monterey averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 51K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.48
Price
$49K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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