GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, Lowe's, Ace Hardware and Menards shows Raid, a brand of privately held S. C. Johnson & Son, generating an average product price of $8.07. Amazon accounts for the largest slice of retail revenue at 43.3%, followed by lowes.com at 23.9%, acehardware.com at 21.2% and menards.com at 11.3%, indicating a distribution footprint that is meaningfully diversified beyond a single marketplace. Momentum has been strong in the most recent stretch, with revenue up 28.7% month over month and 49.8% overall across the May 1 to July 31, 2026 window. Pricing has moved higher alongside volume, with the average price climbing 5.7% to $8.14 over the same period. Best sellers skew toward multi-packs and aerosol formats, from Raid Ant Killer Baits at $5.99 on Amazon to the Defend Concentrated Deep Reach Fogger 4-pack at $10.22 on Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 50% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Raid on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Raid.
BY REVENUE
Raid sells 53% online and 47% offline. Online runs through 2 channels; offline through 3. Online share has moved from 5% in Mar to 54% in Jul.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 1.21M ratings on 4 channels, Raid averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 1.21M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.99
Price
$1.46M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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