GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Black Flag maintained an average product price of $10.44 across five major retailers tracked from January to May 2026. Ace Hardware led as the dominant sales channel, capturing 38.6% of Black Flag's revenue share, followed by Lowe's at 28.0% and Amazon at 21.4%. The brand experienced significant momentum during the period, with revenue growing an impressive 108.7% overall, reflecting strong seasonal demand. Menards accounted for 10.5% of revenue share, while Home Depot trailed notably at just 1.5%, suggesting an uneven distribution strategy across home improvement retailers. Black Flag's average price also trended upward with a 9.1% increase over the tracked period, indicating either a shift toward higher-priced products or strengthened pricing power in the market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 129% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Black Flag on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Black Flag.
BY REVENUE
Black Flag sells 24% online and 76% offline. Online runs through 3 retailers; offline through 3.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 1.13M ratings on 5 retailers, Black Flag averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 1.13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
