GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon, acehardware.com, lowes.com and menards.com, Cutter — a brand owned by Spectrum Brands Holdings (NYSE: SPB) — has posted a notable growth trajectory. Revenue climbed 72.2% over the tracked period, with the most recent month adding a further 12.0% gain versus the prior month. Amazon accounts for just under half of measured revenue at 49.5%, while the remainder is split closely between acehardware.com (17.8%), lowes.com (17.7%) and menards.com (14.2%). Pricing has trended upward alongside volume, with the average selling price rising 16.5% across the period to $12.05 in the latest month, above the $11.34 period average. The combination of broad multi-retailer distribution and simultaneous price and revenue expansion suggests strengthening demand rather than discount-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 72% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Cutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cutter.
BY REVENUE
Cutter sells 51% online and 49% offline. Online runs through 3 channels; offline through 3.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 1.51M ratings on 4 channels, Cutter averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.51M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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