GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cutter demonstrated impressive momentum from January to May 2026, with revenue surging 230.1% across tracked retailers including Amazon, Lowes, Ace Hardware, Menards, and Home Depot. Amazon dominated as Cutter's leading retail channel, capturing 48.4% of total revenue share, followed by Lowes at 22.2% and Ace Hardware at 15.6%. The brand maintained an accessible average product price of $11.16 during the period. Despite strong revenue growth, Cutter's average price decreased 13.5% over the tracked period, suggesting a strategic shift toward volume-driven sales or promotional activity. This combination of rapid revenue expansion and competitive pricing positions Cutter as a notable performer in its category across major retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 244% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Cutter.
BY REVENUE
Cutter sells 49% online and 51% offline. Online runs through 3 retailers; offline through 3.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 1.39M ratings on 5 retailers, Cutter averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.39M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
