GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowes.com, and Acehardware.com from January to February 2026, Off! maintains a strong e-commerce presence with Amazon commanding 67.3% of the brand's total revenue share, followed by Lowes.com at 16.4% and Acehardware.com at 15.8%. The brand's average product price sits at $10.28, though pricing has seen a notable 9.4% decline over the tracked period. Off! experienced a significant 32.3% revenue drop during this timeframe, suggesting seasonal purchasing patterns typical of the early-year period. Despite the revenue contraction, Off!'s diversified retail distribution across major home improvement and general e-commerce platforms positions the brand for potential recovery as warmer months approach.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 32% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Off! on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Off!.
BY REVENUE
$6.87
Price
$60K
Revenue
$7.05
Price
$56K
Revenue
$15.99
Price
$54K
Revenue
$12.76
Price
$50K
Revenue
