GRIPS CUSTOMERS & RESEARCH PARTNERS
Off!, a brand within privately held S. C. Johnson & Son's portfolio, posted a 4.2% overall revenue decline between January 1 and August 31, 2026, according to Grips Intelligence in-store data tracked across Amazon, menards.com, lowes.com, and acehardware.com. Amazon dominates the brand's channel mix at 75.4% of year-to-date revenue, leaving menards.com (10.4%), lowes.com (9.6%), and acehardware.com (4.5%) to split the remainder. Pricing has firmed over the period, with the average product price rising 4.6% to $10.56, and reaching $10.78 in the most recent month tracked on a 1.7% month-over-month gain. That pricing strength has not offset volume softness, as revenue fell 19.2% month over month in the latest period covered by the June–August timeseries. The combination of heavy single-channel concentration and seasonal demand swings makes Off!'s retail performance particularly sensitive to shifts in Amazon dynamics.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Off! on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Off!.
BY REVENUE
Off! sells 77% online and 23% offline. Online runs through 2 channels; offline through 3. Online share has moved from 77% in Apr to 81% in Aug.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 1.5M ratings on 4 channels, Off! averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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