GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 shows Norton, a brand owned by Gen Digital Inc. (NASDAQ: GEN), generating the overwhelming majority of its tracked revenue through lowes.com at 74.4% share, far ahead of Amazon at 10.9%. The remaining volume is spread thinly across acehardware.com (6.9%), menards.com (5.2%) and Office Depot (2.1%), pointing to a heavily concentrated retail footprint. Revenue rose 8.4% across the May through July timeseries window, though the most recent month slipped 7.4% against the prior period. Pricing has trended upward over the same stretch, with the average price climbing 8.0% to $17.84 and the year-to-date average settling at $17.12. Taken together, the data suggests Norton is capturing more value per unit while depending on a single dominant retail channel for the bulk of its measured sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Norton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Norton.
BY REVENUE
Norton sells 12% online and 88% offline. Online runs through 3 channels; offline through 4.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 223K ratings on 5 channels, Norton averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 223K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.99
Price
$29K
Revenue
$19.99
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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