GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Gator generated the largest share of its revenue through Lowes.com at 47.3%, followed by Amazon at 36.9%, with Ace Hardware and Menards.com accounting for the remaining 15.7% combined during the January to May 2026 period. The brand's average product price stood at $9.94 across all four tracked retailers. Notably, Gator's average price increased by 10.1% over the observed timeframe, signaling a consistent upward pricing trend. Amazon's Gator product assortment commanded significantly higher price points, with items like guitar cases and tonneau covers reaching up to $219.99, compared to the sub-$25 range typical at Lowe's, Ace Hardware, and Menards. This retailer-level price disparity highlights the diversity of Gator's distribution strategy and product positioning across major retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Gator on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Gator.
BY REVENUE
Gator sells 37% online and 63% offline. Online runs through 2 retailers; offline through 3.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 1.14M ratings on 4 retailers, Gator averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2.59
Price
$89K
Revenue
