Wagner

Wagner Market Overview

According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Lowe's, Amazon, Ace Hardware, Home Depot and Menards, Wagner — a brand operated under Germany's privately held WAGNER Group — generates nearly half of its tracked revenue at Lowe's, which holds a 49.3% share. Amazon follows as the clear second pillar at 37.0%, meaning the top two retailers together account for more than 86% of measured sales. Ace Hardware (6.0%), Home Depot (4.1%) and Menards (3.6%) split the remaining long tail, leaving the brand's distribution notably concentrated. Pricing sits at an average of $69.72 per product, down 2.2% over the period despite a 1.4% month-over-month uptick to $69.98 in the latest reading. Revenue has softened alongside that trend, declining 8.1% across the tracked window and 0.8% versus the prior month.