GRIPS CUSTOMERS & RESEARCH PARTNERS
Nashua, whose Southern African business sits under Reunert Limited (JSE: RLO), generated an average product price of $30.23 across in-store retail channels tracked by Grips Intelligence from January 1 to July 31, 2026. Home Depot dominates the brand's offline footprint with 74.8% of year-to-date revenue share, followed by Lowe's at 13.7% and Ace Hardware at 9.4%, while Amazon accounts for just 2.1%. Momentum has softened over the May–July window, with revenue down 11.2% month-over-month and 7.7% across the period. Pricing has compressed more sharply, falling 6.7% in the latest month to $27.13 and 16.2% overall. Multi-pack duct tape assortments priced between $63 and $211 lead Home Depot's shelf mix, suggesting bulk formats anchor the brand's brick-and-mortar presence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Nashua on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Nashua.
BY REVENUE
Nashua sells 78% online and 22% offline. Online runs through 3 channels; offline through 2. Online share has moved from 77% in Mar to 72% in Jul.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 212K ratings on 4 channels, Nashua averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 212K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$63.51
Price
$183K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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