GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Nashua generated the majority of its revenue through homedepot.com, which accounted for a dominant 78.6% revenue share between January and April 2026, followed by lowes.com at 10.3% and acehardware.com at 9.0%. Amazon represented just 2.1% of Nashua's revenue share, highlighting the brand's strong reliance on home improvement retailers over general e-commerce channels. Across these four tracked retailers, Nashua maintained an average product price of $34.20 during the period. The brand's revenue distribution underscores its concentrated positioning within the home improvement retail landscape, with nearly 98% of tracked revenue flowing through specialty hardware and home improvement channels. These insights point to Nashua's well-established presence among core home improvement shoppers rather than broad online marketplace audiences.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 21% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 26% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Nashua on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Nashua.
