GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Menards, Lowe's, and Ace Hardware, More Birds generated the strongest revenue share at Menards, which accounted for 44.6% of total sales, followed by Amazon at 21.6%. The brand's average product price during this period stood at $10.94, reflecting competitive positioning within its category. Notably, More Birds experienced impressive revenue growth of 131.7% over the tracked timeseries period from March to May 2026, signaling rapidly increasing consumer demand. Revenue in the most recent month alone surged 51.3% compared to the prior month, suggesting strong seasonal momentum heading into summer. The remaining revenue was split between Lowe's at 17.5% and Ace Hardware at 16.3%, indicating a well-diversified retail distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 135% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 27% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for More Birds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for More Birds.
BY REVENUE
More Birds sells 23% online and 77% offline. Online runs through 2 retailers; offline through 3. Online share has moved from 50% in Jan to 15% in May.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 347K ratings on 4 retailers, More Birds averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 347K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
