GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Nature's Way demonstrates a highly concentrated retail strategy, with Amazon accounting for 98.1% of its total revenue share. The brand's average product price stands at $15.74, with pricing showing a modest 1.0% upward trend over the tracked period. Revenue momentum has been positive, with a 4.1% month-over-month growth recorded in the most recent period. Among its top-performing products on Amazon, price points range from $13.85 to $25.77, reflecting a diverse portfolio strategy across different consumer segments.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Nature's Way on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Nature's Way.
BY REVIEW COUNT
Across 5.9M ratings on 1 retailer, Nature's Way averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.74
Price
$1.98M
Revenue
$25.77
Price
$1.53M
Revenue
$19.85
Price
$1.18M
Revenue
