Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's and Home Depot shows Mont Alpi, an owned brand of privately held BBQGuys since September 2025, operating at a premium average product price of $7,394.53. Lowe's dominates the brand's retail footprint, accounting for 97.9% of year-to-date revenue versus just 2.1% at Home Depot. Momentum has been strong in recent months, with revenue up 170.3% month over month and 158.3% overall across the May through July tracked window. That growth came alongside modest price softening, as the average selling price slipped 6.3% month over month to $6,683.94 and 5.0% over the period. The pricing gap between channels is notable, with top Lowe's listings reaching $12,000 to nearly $13,900 while leading Home Depot items sit closer to the $2,100 to $7,500 range.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 158% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Mont Alpi on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Mont Alpi.
BY REVENUE
$7,494.99
Price
$60K
Revenue
$3,741.92
Price
$52K
Revenue
$6,747.36
Price
$47K
Revenue
$4,829.01
Price
$34K
Revenue
$2,139.80
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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