GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy between January 1 and August 31, 2026, Miele's revenue grew 34.6% over the period, including a 14.6% month-over-month gain in the most recent month measured. Amazon dominates the brand's measured sales mix at 91.2% of year-to-date revenue, leaving Best Buy with just 8.3%. Pricing has moved sharply upward, with average price rising 42.0% across the period to $128.95, a 24.5% jump versus the prior month. That figure sits well above the $102.65 year-to-date average price, pointing to a mix shift toward higher-ticket items. Top-selling listings span a wide price spread, from roughly $25.70 for consumables to $593.42 at the premium end, underscoring how accessory volume and high-value units together shape Miele's revenue profile.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 43% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Miele on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Miele.
BY REVENUE
Miele sells 92% online and 8% offline. Online runs through 1 channel; offline through 2. Online share has moved from 13% in Apr to 77% in Aug.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 756K ratings on 2 channels, Miele averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 756K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$592.36
Price
$3.22M
Revenue
$353.72
Price
$2.93M
Revenue
$25.74
Price
$1.68M
Revenue
$424.76
Price
$1.18M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
