GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to July 31, 2026 shows Blueair, owned by Unilever (LSE: ULVR), maintaining an average product price of $145.31 across the period. Channel concentration is extreme, with Amazon accounting for 98.7% of year-to-date revenue and Best Buy contributing just 1.3%. Momentum turned sharply positive in the most recent month, with revenue climbing 44.6% versus the prior month. Pricing moved higher alongside volume, as the average selling price reached $152.50, a 4.9% month-over-month increase and a 12.3% gain over the tracked window. Together, these figures point to a brand growing revenue without discounting, though its near-total reliance on a single retail channel remains a structural risk worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 45% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Blueair on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Blueair.
BY REVIEW COUNT
Across 372K ratings on 2 channels, Blueair averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 372K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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