GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Breville maintained an average product price of $276.02 across Amazon and Best Buy from January to April 2026. Amazon dominated Breville's retail landscape, capturing a commanding 92.9% revenue share compared to Best Buy's 7.1% during this period. The brand experienced a notable 20.1% revenue decline over the tracked months, signaling potential headwinds in consumer demand. Breville's average price also trended downward, decreasing 7.7% overall, which may reflect increased promotional activity or shifting product mix. Among its top sellers, the Breville Barista Express Espresso Machine and the Smart Oven Air Fryer Pro emerged as key performers on Amazon, with price points of $681.24 and $399.95 respectively.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 20% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Breville on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Breville.
BY REVENUE
$681.24
Price
$18M
Revenue
$999.00
Price
$5.7M
Revenue
