GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and acehardware.com from January 1 to July 31, 2026, MEATER — a brand owned by Traeger, Inc. (NYSE: COOK) — has posted overall revenue growth of 111.4% across the measured period. Amazon dominates the brand's channel mix at 93.7% of year-to-date revenue, leaving acehardware.com with a comparatively modest 6.0% share. Momentum accelerated in the most recent month, with revenue up 34.4% versus the prior month. Pricing has held remarkably steady, with the average product price at $123.76 and down just 0.6% overall, even as the latest month ticked up 2.8% to $126.08. The combination of steep revenue expansion and flat pricing suggests volume-driven growth rather than reliance on price increases.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 111% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for MEATER on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MEATER.
BY REVENUE
MEATER sells 94% online and 6% offline. Online runs through 1 channel; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 601K ratings on 2 channels, MEATER averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 601K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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