GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, acehardware.com and lowes.com, Maverick — a brand under ITG Brands, the U.S. arm of Imperial Brands plc (LSE: IMB) — posted revenue growth of 11.4% over the tracked period. Amazon dominates the brand's measured footprint with 75.7% of year-to-date revenue, while acehardware.com contributes a meaningful 22.8% and lowes.com trails at just 1.4%. Momentum accelerated late in the window, with revenue up 16.4% month over month in the most recent period. Pricing, however, moved sharply in the opposite direction: the average selling price fell 28.4% month over month to $18.67 and is down 42.1% across the tracked period, against a period average of $25.41. That combination of rising revenue and falling average price points to volume-led growth and a shifting mix toward lower-priced items.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 53% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Maverick on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Maverick.
BY REVENUE
Maverick sells 73% online and 27% offline. Online runs through 2 channels; offline through 1. Online share has moved from 64% in Apr to 84% in Aug.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 78K ratings on 3 channels, Maverick averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 78K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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