GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering 1 January to 31 July 2026 across Amazon, acehardware.com and lowes.com, Maverick — a brand under ITG Brands, the U.S. arm of Imperial Brands plc (LSE: IMB) — recorded an average product price of $22.82. Amazon dominates the brand's tracked footprint with 73.6% of year-to-date revenue, followed by acehardware.com at 24.7% and lowes.com at just 1.5%. Momentum has softened over the May-to-July window, with revenue down 12.2% month-over-month and 6.4% across the period. Pricing has moved even more sharply, with the average price falling 25.2% in a single month to $22.35 and 22.4% overall. The combination of steep price erosion and a heavy single-channel concentration suggests Maverick's near-term revenue trajectory is closely tied to its performance on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Maverick on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Maverick.
BY REVENUE
Maverick sells 75% online and 25% offline. Online runs through 2 channels; offline through 1. Online share has moved from 85% in Mar to 73% in Jul.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 80K ratings on 3 channels, Maverick averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 80K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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