GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon and menards.com, Master Cook's revenue split is nearly even between the two channels, with Amazon holding 52.0% share and menards.com close behind at 47.4%. The brand's average product price sits at $71.41 across the tracked period, positioning it in the mid-tier range of its category. Momentum has weakened considerably, with revenue falling 23.9% month over month in the most recent period and declining 32.4% overall since the start of the timeseries window. Pricing has followed a similar trajectory, with the average selling price slipping to $62.76 — down 3.2% versus the prior month and 22.4% overall. The combination of steep revenue contraction and sustained price erosion suggests promotional pressure or softening demand rather than a simple mix shift between the brand's two retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Master Cook on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Master Cook.
BY REVENUE
Master Cook sells 53% online and 47% offline. Online runs through 2 channels; offline through 1.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 67K ratings on 2 channels, Master Cook averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 67K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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