GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, menards.com and lowes.com shows Markal, a brand of privately held LACO Industries, generating an average product price of $8.94. Amazon accounts for 52.4% of year-to-date revenue, with menards.com close behind at 45.9% and lowes.com contributing just 1.5%. Revenue momentum has softened over the May–July window, falling 18.9% month-over-month in the most recent period and 30.5% overall across the three-month timeseries. Pricing has moved in the opposite direction, with the average price up 2.9% over the same span to $10.09, despite a 3.1% dip in the final month. The gap between channel price points is notable, as Menards listings cluster between $3 and $6 while Amazon's top sellers are multi-pack SKUs priced from roughly $20 to $71.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Markal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Markal.
BY REVENUE
Markal sells 54% online and 46% offline. Online runs through 2 channels; offline through 1. Online share has moved from 45% in Mar to 58% in Jul.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 54K ratings on 3 channels, Markal averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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