GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Markal generated an average product price of $8.73 across tracked retailers between January and May 2026. Revenue distribution was nearly evenly split, with Amazon capturing 51.5% of revenue share and Menards.com accounting for 48.1%, indicating a highly concentrated two-retailer strategy. Notably, Markal's average price increased by 24.3% over the tracked period, suggesting a significant shift toward higher-priced product offerings or pricing adjustments. During the same window, overall revenue grew 3.1%, demonstrating steady top-line momentum despite the substantial price increases. This combination of rising prices and positive revenue growth points to strong brand demand resilience for Markal in its core retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Markal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Markal.
BY REVENUE
Markal sells 47% online and 53% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Jan to 62% in May.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 43K ratings on 2 channels, Markal averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 43K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.05
Price
$65K
Revenue
$68.83
Price
$32K
Revenue
$31.32
Price
$22K
Revenue
$38.92
Price
$19K
Revenue
$79.77
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
