GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to July 31, 2026 shows Magic Bullet's sales heavily concentrated in a single channel. Amazon accounted for 98.4% of year-to-date revenue, leaving homedepot.com with just 1.5% and underscoring minimal diversification across tracked retailers. Momentum has softened over the May–July window, with revenue down 23.1% month over month and 21.9% across the period. Pricing has also drifted lower, with the average price settling at $39.99, a 6.5% decline over the tracked months against a $41.26 period average. The brand sits under Capital Brands Holdings, a wholly owned subsidiary of De'Longhi Group (Euronext Milan: DLG), which adds scale but has not offset the recent revenue and price softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Magic Bullet on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Magic Bullet.
BY REVIEW COUNT
Across 1.38M ratings on 2 channels, Magic Bullet averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.38M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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