GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, Magic maintains a strong retail presence with an average product price of $21.30 across key retailers including Amazon, Lowe's, and Menards. Amazon dominates Magic's revenue distribution, commanding an impressive 92.3% share of total sales, while Lowe's accounts for 6.0% and Menards contributes 1.2%. Despite its strong retailer footprint, Magic experienced an 11.8% decline in overall revenue during the tracked period, signaling potential headwinds in consumer demand. On the pricing front, Magic's average product price saw a 3.8% increase over the same period, suggesting a shift toward premium positioning or reduced discounting activity. These trends highlight an evolving competitive landscape for Magic as it balances pricing strategy with revenue performance across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Magic on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Magic.
BY REVENUE
Magic sells 93% online and 7% offline. Online runs through 1 retailer; offline through 3.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 601K ratings on 3 retailers, Magic averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 601K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$64.99
Price
$2.24M
Revenue
$21.75
Price
$674K
Revenue
$104.37
Price
$356K
Revenue
$8.95
Price
$303K
Revenue
