GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 1 January to 31 July 2026 across Lowe's, Menards and Ace Hardware shows Madison Mill's retail footprint concentrated almost entirely in two accounts, with lowes.com at 50.1% of year-to-date revenue and menards.com close behind at 46.7%. Ace Hardware accounts for just 3.3%, leaving the brand heavily dependent on its two big-box partners. Average product price sat at $3.59 over the period, edging up 1.9% overall and reaching $3.65 in the most recent month tracked. Revenue moved the other way, falling 8.8% month over month and 6.8% across the May-to-July timeseries window, suggesting modest price gains have not offset softer volume. Madison Mill, operated from Ashland City, Tennessee, sees its highest-priced listings skew toward Menards, where items such as a 96-inch poplar closet rod carry an average price of $16.90 against Lowe's top item at $9.90.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Madison Mill on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Madison Mill.
BY REVIEW COUNT
Across 330K ratings on 3 channels, Madison Mill averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 330K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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