GRIPS CUSTOMERS & RESEARCH PARTNERS
Backer-On Rock-On, a brand held by Illinois Tool Works (NYSE: ITW), generated in-store sales across two tracked retail channels between January 1 and July 31, 2026, according to Grips Intelligence data. Lowe's accounted for the clear majority of brand revenue at 79.9%, while Menards contributed the remaining 20.1%, pointing to a concentrated retail footprint. The average product price sat at $23.52 across the period, edging up 0.8% overall as the most recent month registered $23.85, a 0.9% decline versus the prior month. Revenue followed a similar pattern, slipping 5.6% month-over-month in the latest reading despite growing 1.8% across the May-to-July timeseries window. Taken together, the figures suggest a stable but narrowly distributed brand where modest price gains have offset softening near-term sales momentum.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Backer-On Rock-On on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Backer-On Rock-On.
BY REVIEW COUNT
Across 3.77K ratings on 2 channels, Backer-On Rock-On averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 3.77K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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