According to Grips Intelligence in-store data tracked across Menards, Lowe's, and Amazon from January 1 to July 31, 2026, GRK — a brand under Illinois Tool Works (NYSE: ITW) — generated the majority of its revenue at a single retailer, with menards.com accounting for 57.0% of year-to-date sales. Lowe's followed closely at 41.4%, while Amazon contributed just 1.7%, underscoring how concentrated demand is within big-box home improvement channels rather than online marketplaces. The average product price sat at $15.01, though assortment pricing spans a wide range, from roughly $15 single-box items up to multi-hundred-count packs near $65. Momentum softened over the May–July window, with revenue down 14.6% month over month and 10.9% across the period overall. Pricing held remarkably steady through that same stretch, easing only 0.1%, suggesting the revenue decline reflects volume rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for GRK on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for GRK.
BY REVIEW COUNT
Across 219K ratings on 3 channels, GRK averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 219K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.78
Price
$32K
Revenue
$54.35
Price
$28K
Revenue
$63.35
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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