GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, menards.com, lowes.com and acehardware.com, Lufkin's sales remain heavily concentrated, with Amazon accounting for 76.8% of revenue share year to date. Menards is the clear secondary outlet at 20.3%, while lowes.com (1.6%) and acehardware.com (1.2%) together contribute under 3% of tracked revenue. The brand's average product price sits at $20.55, and pricing has trended upward 2.8% over the measured period despite a 1.7% month-over-month dip to $20.94 in the most recent month. Revenue has grown 7.3% overall, though momentum cooled with a 5.4% decline versus the prior month. Top-selling items skew toward higher-priced tape measures such as the 25 Ft. SHOCKFORCE NITE EYE Magnetic model at $28.95, suggesting premium SKUs are helping lift the average selling price.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Lufkin on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Lufkin.
BY REVENUE
Lufkin sells 65% online and 35% offline. Online runs through 2 channels; offline through 2. Online share has moved from 0% in Apr to 71% in Aug.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 57K ratings on 4 channels, Lufkin averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.47
Price
$32K
Revenue
$15.26
Price
$31K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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