GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering 1 January to 31 July 2026 across Amazon, menards.com, lowes.com and acehardware.com, Lufkin — a brand of privately held Apex Tool Group — posted revenue growth of 22.5% over the tracked period. Amazon dominates the mix at 75.7% of year-to-date revenue, with menards.com a distant second at 21.4% and lowes.com and acehardware.com together accounting for under 3%. Momentum accelerated late in the period, with revenue up 13.3% month over month in the May–July timeseries window. Pricing has also firmed, as the average selling price rose 4.4% to $21.57, above the $20.48 period average. That combination of double-digit revenue gains and rising realized prices suggests the brand is growing without discounting, though its heavy Amazon concentration leaves limited diversification across the other three retailers tracked.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Lufkin on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Lufkin.
BY REVENUE
Lufkin sells 77% online and 23% offline. Online runs through 2 channels; offline through 2.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 85K ratings on 4 channels, Lufkin averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 85K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.86
Price
$139K
Revenue
$37.14
Price
$93K
Revenue
$22.99
Price
$36K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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