GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Level generated 88.7% of its revenue share through Amazon between January and May 2026, with Lowes.com and HomeDepot.com contributing 8.2% and 2.3% respectively across the three tracked retailers. The brand's average product price stood at $106.40 during this period, reflecting a diverse product mix across its retail footprint. Level demonstrated strong momentum with revenue growing 17.8% over the tracked period, signaling increasing consumer demand. Average pricing also trended upward, rising 8.6% overall, suggesting the brand has been able to command higher price points without sacrificing sales velocity. Amazon's dominant share highlights the platform as Level's primary revenue driver, making it a critical channel for the brand's online-to-offline retail strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Level on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Level.
BY REVENUE
Level sells 93% online and 7% offline. Online runs through 3 retailers; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 38K ratings on 3 retailers, Level averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 38K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$63.38
Price
$342K
Revenue
$349.00
Price
$307K
Revenue
$199.00
Price
$278K
Revenue
$349.00
Price
$209K
Revenue
