GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Kaytee generated the majority of its revenue through Amazon, which accounted for 61.1% of total revenue share across five tracked retailers—Amazon, Ace Hardware, Menards, Home Depot, and Lowe's—during the January to May 2026 period. Ace Hardware followed as the second-largest channel at 23.3%, with Menards contributing 12.1%, while Home Depot and Lowe's combined for just 3.5% of revenue. The brand's average product price stood at $14.26, though pricing varied significantly by retailer, with Lowe's listing products at notably higher average price points compared to other channels. Kaytee saw strong momentum during the tracking period, with overall revenue growing 21.5% and the most recent month reflecting an 8.5% month-over-month increase. Despite this revenue growth, average prices trended downward with a 4.3% overall decline, suggesting that volume gains rather than pricing power have been the primary driver of Kaytee's recent performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kaytee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kaytee.
BY REVENUE
Kaytee sells 64% online and 36% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 55% in Jan to 65% in May.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 6.7M ratings on 5 retailers, Kaytee averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 6.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
