GRIPS CUSTOMERS & RESEARCH PARTNERS
Kanga, a privately held brand, generated balanced demand across three tracked retail channels between January 1 and July 31, 2026, according to in-store data from Grips Intelligence. Amazon accounted for just over half of year-to-date revenue at 50.3%, while menards.com contributed 31.2% and acehardware.com added 18.5%, pointing to meaningful diversification beyond a single dominant channel. Revenue momentum was strong through the May–July window, rising 26.8% month over month and 58.3% overall across the period. Pricing moved higher alongside volume, with the average selling price reaching $28.99 in the latest month, up 8.1% sequentially and 19.3% across the timeseries. That combination of rising prices and accelerating revenue, against a year-to-date average product price of $24.04, suggests a shift toward higher-value assortment rather than discount-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 58% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Kanga on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kanga.
BY REVENUE
Kanga sells 50% online and 50% offline. Online runs through 1 channel; offline through 2. Online share has moved from 43% in Mar to 61% in Jul.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 2.48K ratings on 3 channels, Kanga averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.48K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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