John Sterling

John Sterling Market Overview

John Sterling, a house brand of privately held Michigan hardware maker Knape & Vogt, generated an average product price of $6.49 across offline retail channels tracked by Grips Intelligence from January 1 to July 31, 2026. In-store revenue is heavily concentrated at Menards, which accounts for 89.4% of year-to-date sales, followed by Ace Hardware at 9.4% and Lowe's at just 1.2%. Momentum has softened in recent months, with revenue falling 10.1% month-over-month and declining 7.0% across the May-July timeseries window. Pricing, however, moved in the opposite direction, rising 13.2% month-over-month to a $7.09 average and gaining 4.3% overall during the same period. That divergence between higher realized prices and shrinking revenue suggests unit volumes, rather than pricing power, are the pressure point for the brand.