GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, IPG maintained an average product price of $28.82 across four major home improvement retailers tracked between January and April 2026. Home Depot dominated as IPG's leading retail partner, commanding a 57.3% revenue share, followed by Menards at 27.9%, while Lowe's and Ace Hardware accounted for 9.0% and 5.7% respectively. The brand's retail footprint is heavily concentrated, with the top two retailers representing over 85% of total IPG revenue during the period. Notably, IPG experienced a significant 38.3% month-over-month revenue surge in the most recent month tracked, signaling strong demand momentum. This distribution pattern across key home improvement chains highlights IPG's strategic positioning in the competitive retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 33% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 52% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for IPG on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for IPG.
BY REVENUE
$21.96
Price
$24K
Revenue
$23.32
Price
$5.5K
Revenue