GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Insinkerator generated the majority of its revenue across six tracked retailers between January and May 2026, with Amazon commanding the largest revenue share at 38.2%, followed by Lowes.com at 27.3% and HomeDepot.com at 19.5%. The brand's average product price stood at $121.99, though pricing showed a notable upward trend with a 9.6% increase over the tracked period. Revenue performance was equally strong, growing 14.6% over the same timeframe, signaling sustained consumer demand. Together, the top three retailers accounted for approximately 85% of Insinkerator's total revenue share, underscoring the brand's concentrated distribution strategy across major home improvement and e-commerce channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Insinkerator on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Insinkerator.
BY REVENUE
Insinkerator sells 62% online and 38% offline. Online runs through 3 retailers; offline through 4.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 3.64M ratings on 6 retailers, Insinkerator averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.64M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
