GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to June 30, 2026 across Best Buy, Lowe's, Amazon, Menards, and Home Depot, Smart Choice (STO: ELUX B) saw revenue grow 5.9% over the period, alongside a 1.9% increase in its average selling price to roughly $23. The channel mix is highly concentrated at the top, with Best Buy commanding a leading 33.7% revenue share and lowes.com close behind at 32.6%. Amazon and menards.com contributed 16.1% and 15.4% respectively, while homedepot.com trailed at just 2.2%. In the most recent quarter tracked (April 1 to June 30, 2026), momentum held with revenue up 2.5% month over month and average price ticking up 1.5% to $23.37. Together, these Grips Intelligence figures point to a brand with steady growth anchored by two dominant retail channels that jointly account for roughly two-thirds of sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Smart Choice on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Smart Choice.
BY REVENUE
Smart Choice sells 20% online and 80% offline. Online runs through 3 channels; offline through 3.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 1.9M ratings on 5 channels, Smart Choice averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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