GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Smart Choice maintains a diversified retail presence across five major retailers including Lowe's, Best Buy, Amazon, Menards, and Home Depot. Lowe's leads as the top revenue contributor with a 31.6% share, followed closely by Best Buy at 31.3%, while Amazon accounts for 19.5% of total revenue. The brand's average product price sits at $23.40, with pricing showing a modest 2.3% increase over the March to May 2026 period. Home Depot represents the smallest share at just 2.1%, suggesting significant room for growth at the nation's largest home improvement retailer. The near-even split between Lowe's and Best Buy highlights Smart Choice's strong positioning across both home improvement and electronics retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Smart Choice on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Smart Choice.
BY REVENUE
Smart Choice sells 22% online and 78% offline. Online runs through 3 retailers; offline through 3.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 1.71M ratings on 5 retailers, Smart Choice averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.71M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
TO SMART CHOICE
