GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking four major retailers — Amazon, Lowe's, Home Depot, and Menards — from January to May 2026, iDEAL demonstrates a strong multi-channel presence with Amazon leading revenue share at 36.0%, followed closely by Lowe's at 29.5% and Home Depot at 23.7%. The brand has shown impressive momentum, with revenue growing 25.6% over the tracked period, signaling increasing consumer demand. iDEAL maintains an accessible average product price of $18.36, positioning it competitively within its category. Notably, the brand's revenue saw an 11.6% month-over-month increase in the most recent period, suggesting sustained upward trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for iDEAL on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for iDEAL.
BY REVENUE
iDEAL sells 62% online and 38% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 77% in Jan to 47% in May.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 1.11M ratings on 4 retailers, iDEAL averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.35
Price
$321K
Revenue
$99.99
Price
$131K
Revenue
$35.39
Price
$126K
Revenue
$32.99
Price
$101K
Revenue
