GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Newegg, homedepot.com and lowes.com from January 1 to September 30, 2026 shows Fluke, a brand held by Fortive Corporation (NYSE: FTV), maintaining a premium average selling price of $161.81. Channel concentration is the standout dynamic, with Amazon accounting for 85.0% of year-to-date revenue while Newegg (6.8%), homedepot.com (5.6%) and lowes.com (2.5%) split the remainder. Momentum has been positive, with revenue up 6.2% over the tracked period and a 5.6% month-over-month gain in the most recent reading. Pricing has firmed modestly alongside that growth, rising 1.6% overall and 5.3% month-over-month to $158.42. The combination of rising volume and rising average price suggests Fluke is holding its premium positioning without trading margin for share.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Fluke on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Fluke.
BY REVIEW COUNT
Across 476K ratings on 4 channels, Fluke averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 476K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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