GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Fluke generated the vast majority of its revenue through Amazon, which accounted for 87.0% of total revenue share between January and May 2026 across four tracked retailers including Newegg, Home Depot, and Lowe's. The brand's average product price stood at $169.19, though pricing varied dramatically by retailer, with Newegg's top-selling Fluke products reaching above $3,000 compared to Amazon's more accessible price points. Newegg captured 6.5% of Fluke's revenue share, followed by Home Depot at 4.6% and Lowe's at just 1.9%, indicating a highly concentrated distribution strategy. Over the tracked period, Fluke experienced a 10.0% decline in overall revenue, suggesting potential headwinds in demand or shifting competitive dynamics. Despite the revenue dip, average pricing showed resilience with a 2.7% increase over the same period, pointing to sustained brand pricing power in its market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Fluke on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Fluke.
BY REVIEW COUNT
Across 491K ratings on 4 retailers, Fluke averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 491K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$157.34
Price
$1.48M
Revenue
$252.11
Price
$1.46M
Revenue
$856.44
Price
$1.14M
Revenue
$123.35
Price
$1.07M
Revenue
