GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Hot Rock generated revenue across two major home improvement retailers between January and April 2026, with Menards capturing 57.6% of revenue share compared to Lowes at 42.4%. The brand's average product price stood at $7.88 during the tracked period, reflecting a 13.8% overall decrease in average pricing over the observed timeframe. Notably, Hot Rock experienced a significant 44.3% decline in total revenue across the reporting window, suggesting a challenging sales environment for the brand. Despite the revenue downturn, average pricing saw a sharp 83.2% month-over-month spike in the most recent period, potentially indicating a shift toward higher-priced SKUs or reduced promotional activity. These trends point to a brand navigating notable volatility in both demand and pricing strategy across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Hot Rock on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Hot Rock.