GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, HOFT generated nearly all of its revenue through homedepot.com, which accounted for 99.4% of revenue share between January and April 2026. The brand's average product price stood at $93.88 during this period, though pricing showed a slight overall decline of 0.6%. Despite the modest price decrease, HOFT experienced impressive revenue growth of over 100% across the tracked timeframe. Average prices saw a notable 7.1% month-over-month drop in the most recent period, suggesting potential promotional activity or shifting product mix. HOFT's heavy concentration in a single retail channel represents both a strength in partnership depth and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 100% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for HOFT on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for HOFT.
BY REVENUE
$161.35
Price
$46K
Revenue
$133.46
Price
$36K
Revenue