Freedom

Freedom Market Overview

Grips Intelligence in-store data covering 1 January to 31 July 2026 across Lowe's, Home Depot, Menards and Amazon shows Freedom, a brand held within the privately owned Home Furniture Group, concentrating the vast majority of its retail sales in a single account. Lowe's alone accounts for 83.1% of year-to-date revenue, leaving Home Depot at 7.5%, Menards at 6.0% and Amazon at just 3.5%. Momentum has softened over the tracked period, with revenue down 17.3% overall and a sharper 29.0% month-over-month decline in the most recent reading. Average product price sits at $38.75, having eased 6.6% across the period and dropping 25.3% month-over-month, suggesting a shift in sales mix toward lower-priced items. That mix effect is notable given shelf prices on leading Freedom SKUs range from roughly $50 to $149, pointing to volume rather than premium lines driving current in-store performance.