HME

HME Market Overview

HME, a brand under privately held GSM Outdoors, generated the vast majority of its tracked revenue on Amazon, which accounted for 79.8% of year-to-date sales, while menards.com contributed 18.9%, according to Grips Intelligence in-store data covering January 1 through July 31, 2026. Revenue momentum was strong across the tracked period, climbing 50.0% overall and rising 33.7% month over month in the most recent reading. That growth came alongside pricing pressure, with the average selling price falling 16.2% to $13.17, below the brand's $17.25 period average. The gap between the top-line surge and the softer price point suggests volume, rather than premiumization, is driving performance. With just two retail channels tracked, HME's results remain closely tied to its Amazon presence and its more limited brick-and-mortar footprint at Menards.