HILAND

HILAND Market Overview

According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across homedepot.com, Amazon, lowes.com, and Newegg, HILAND's footprint is heavily concentrated in a single retail channel. Home Depot alone accounts for 72.1% of year-to-date revenue, with Amazon a distant second at 18.1%, followed by Lowe's at 7.7% and Newegg at just 1.9%. Revenue momentum has weakened notably, falling 41.2% month-over-month in the most recent period tracked and 34.6% overall across the May–July timeseries window. Pricing has softened in parallel, with the average selling price down 25.8% month-over-month to $37.53 and 19.5% lower over the tracked span, against a year-to-date average product price of $45.32. The combination of channel concentration, declining volume, and price erosion suggests HILAND faces both discounting pressure and limited diversification across its retail mix.