GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's, Menards, Home Depot, Newegg and Amazon, Heritage's demand is concentrated in the home improvement aisle, with Lowe's (37.0%) and Menards (36.8%) splitting nearly three-quarters of year-to-date revenue. Home Depot adds a further 17.1%, leaving Newegg (6.1%) and Amazon (3.0%) as comparatively minor contributors to the brand's mix. The average product price sits at $29.29, though the most recent monthly reading of $28.52 marked a 5.3% month-over-month increase and a 1.9% rise across the tracked period. Revenue momentum has been softer, slipping 6.1% overall even as the latest month edged up 0.6% versus the prior period. Taken together, the Grips Intelligence figures point to a brand leaning on firmer pricing to offset a gradual revenue decline within a heavily retailer-concentrated footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Heritage on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Heritage.
BY REVENUE
Heritage sells 60% online and 40% offline. Online runs through 3 channels; offline through 1.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 3.2K ratings on 4 channels, Heritage averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$54.39
Price
$54K
Revenue
$98.98
Price
$38K
Revenue
$89.43
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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