GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, Home Depot, Amazon and Menards from January 1 to July 31, 2026 shows Goof Off generating steady momentum, with revenue up 4.5% over the period and a 5.9% month-over-month gain in the most recent month. Ace Hardware is the brand's largest retail channel at 38.4% of year-to-date revenue, followed by Lowe's at 28.7% and Home Depot at 23.1%, leaving Amazon a comparatively modest 8.4% and Menards just 1.3%. The average product price sits at $8.81, though pricing has softened, falling 6.2% across the tracked window to $8.65 in the latest month. That combination of rising revenue and declining average price points to volume-led growth rather than premiumization. Assortment skews toward smaller, lower-priced units, with Lowe's ranging from a $4.98 six-ounce SKU to a $28.48 128-ounce format, indicating a broad price ladder within a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Goof Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goof Off.
BY REVENUE
Goof Off sells 30% online and 70% offline. Online runs through 3 channels; offline through 3.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 92K ratings on 5 channels, Goof Off averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 92K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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