GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, CitriStrip generated revenue across three major home improvement retailers between January and May 2026, with Home Depot leading at 40.1% revenue share, followed by Ace Hardware at 33.0%, and Lowe's at 26.9%. The brand's average product price during this period was $29.58, reflecting a competitive positioning within its category. Notably, CitriStrip's average price experienced a 12.8% decline over the tracked period, suggesting possible promotional activity or pricing adjustments. Home Depot's dominant share highlights its role as the primary sales channel for CitriStrip, while Ace Hardware's strong 33.0% contribution demonstrates the brand's solid presence in the independent hardware retail segment. Overall, the revenue distribution across all three retailers indicates a well-diversified retail strategy, though the 18.2% revenue decline over the period signals potential headwinds worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CitriStrip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for CitriStrip.
BY REVENUE
CitriStrip sells 39% online and 61% offline. Online runs through 1 retailer; offline through 2.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%